How Total Frat Move and Grandex Were Founded. Mike Nudelman/Business Insider. In 2. 01. 0, Madison Wickham got a call from his old fraternity. Ryan Young. Young was training to be a firefighter, but. Wickham cringed. A former psychology major at Texas State University. Wickham was working as a front- end Web designer. Austin. Listening to people's terrible startup.

Young and Wickham had been brothers in the Kappa Alpha fraternity. While they were in school, a. Total frat move." Brothers said it. Ryan Young (left) and.

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Madison Wickham (right) cofounded Total Frat Move and Grandex. Inc. in 2. 01. 0. This is a photo from their fraternity days, in. Instagram/Madison Wickham. Young had seen other acronyms — such as FML (F- -k My Life) and. TFLN (Texts From Last Night) — explode on the Internet.

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He. thought TFM had similar potential. Watch Kissing A Fool Online Fandango. That was it; the whole idea was right there. I thought it had promise,” Wickham says.

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Young ditched his firefighter training and teamed up with Wickham. Wickham designed and coded the site, which launched on. June 1, 2. 01. 0, with total upfront costs of $1. The site allowed readers to post TFMs of their own, which they. Before long, the site also popularized. NF (Not Frat) and GDI (God Damn Independents — students who. Greek life). "A sick lax pinnie, khaki shorts, and sperrys is my required work.

TFM," one early post read. If I had a nickel for every time I heard the phrase 'You’re an. I wouldn't be any richer. I'm too frat and too rich to. TFM," read another. They named their company Grandex and quickly expanded, creating.

Total Sorority Move) and recent. Post Grad Problems). Combined, they now generate 1.

The. sorority site accounts for nearly half of that traffic. The. company has moved beyond one- liners to pictures of attractive. The company will clear several.

Grandex Inc. has 2. Westlake Hills, Texas. Amazingly, the partners never. January, when the. Watch Ghajini Online there. CFO of Dell Inc., Jim Schneider.

They didn’t take his. Young, a cofounder of Grandex, working from the original. South Congress. Avenue. Madison. While many media startups today grow on the back of Facebook.

Total Frat Move and Grandex focused early marketing efforts on. Twitter. Its 1. 40- character limit seemed like the perfect home for. TFM's stream of one- liners. Wickham and Young scrolled through Twitter profiles and tried to.

Vineyard. Vines shirts and baseball caps. We started following people who fit the part," Wickham says. The Twitter stalking was enough to drum up a loyal following. The growth was. slow and steady, and, by December 2. Total Frat Move reached 1. Wickham says no single story put the. It was a gradual explosion.

Total Frat Move is one of several popular guy- oriented. Barstool Sports, Guyism. Brobible, target the demographic identified a few years. Tucker Max. They all owe their success, at least in. A recent lead story.

Total Frat Move showed two women kissing. The headline. “Playboy Models Make Their Own ‘First Kiss’ Video, It’s. Astoundingly Boner Provoking.”. Wickham says the sexually explicit material hardly appears on.

Total Sorority Move and Post Grad Problems. He says it’s rare on. Total Frat Move, most content being "PG- 1.

The R- rated stuff accounts for a small minority of our overall. Raunchy comedy is. TFM brand, but that's not solely what. It's comedy and entertainment for 1. TFM offering.". Other content published by Grandex has been criticized as racist. An early TFM one- liner might be interpreted as a joke about.

Had to buy plan B the next day because. At least she let me use her dad’s credit card. In November 2. 01. Missouri State student was offended by a TFM.

At the time, it was one of. TFM’s most- read stories.

Surely a website whose top trending article is 'Why Girls Should. Not Cut Their Hair Short' is from an ancient era, not the 2. Taylor Brim wrote in November.

A Stanford University sorority member was appalled to find posts. Turns out Obama and I do have something in common. We both love. spending my dad’s money. TFM.”. “No sex on the first date technically makes it the last date. Anyone who works hard (in school, in their job, in anything. South. doesn’t have a large trust fund, has different political ideas.

Republican) or isn’t part of Greek life is NF. Not Frat] and therefore is to be relegated to below- human. Anyone who works hard, lives anywhere besides the South, doesn’t. Greek life is NF [Not Frat] and therefore is to be. The posters on this website.

Being stuck- up, uneducated, and. Greek life is about.”Sometimes, TFM draws attention. In. October, a leaked email from a Georgia Tech fraternity, Phi Kappa. Tau, was published by Total Frat Move; it read like a how- to. In luring rapebait.”.

Total Frat Move called the email the “rapiest ever.” Within. Gawker site Jezebel picked up the story.

The email made. national headlines and was discussed on CBS. Thanks to the. attention TFM brought to the email, the Georgia Tech fraternity. The offender issued a public apology: “I am deeply. As hard as it may be to believe, it was written as a.

I have now come to realize this is a very serious topic that. For Wickham’s team, deciding what to publish is a delicate. We use our best judgment and determine what is and isn't. Wickham says. “There are certainly lines that we will not. What makes TFM so. It’s an antidote, he.

Grandex has been profitable from the beginning. It had to be. since neither of the cofounders came from family money. Initially, Young and Wickham implemented Google Ad. Sense to scrape. by, but advertising was never their intended business model. Grandex/Google Analytics. We figured if we could create content that resonates with 1.

Wickham says. "We were capturing our customers before we had. Seeking to replicate the success that College Humor had with. Busted Tees, they launched an apparel arm, Rowdy Gentleman, in. They designed one shirt, a pocket T with the 1. Reagan- Bush campaign logo (the site has a decidedly Republican. Now Rowdy Gentleman carries a number of shirts and hats, most. American- pride T- shirt, which boasts "Back to Back.

World War Champs." The apparel is sold in 8. Wickham says Rowdy Gentleman now accounts for 8. Grandex's. total revenue. Fratty Bird/Grandez. Grandex is exploring other revenue- generating opportunities. They’ve teamed up with a travel company on spring- break.

Total. Frat Move" the book debuted at No. The New York. Times best- seller list (and received a mixed. Tucker Max himself). A movie is in. development.

And the company recently hired a full- time app. The developer's first smash hit for Grandex was a "Flappy Bird".

Fratty Bird." It’s like the original, except the. Though the app is running an Ad. Mob banner, it’s not a big. But that doesn't mean people aren't playing it.

Wickham's team. promoted the app on all of its channels, and the game rose to the. No. 7 free- app position in the App Store within 2.

By the. next day, it had 1. It’s proving to be a powerful branding tool for. Grandex. A line of "Fratty Bird" T- shirts might be in the.

With all their college- related endeavors combined, Wickham and. Young are making a good living. Wickham says his company is. He wouldn't give an exact. As Wickham and Young might say on their site: Starting a blog.